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WILY WIT FOX STORY

The Wily Wit Fox logo is an emotional symbol, designed to establish emotional connections with our brand and evoke a lighthearted, positive mood around RuckMaul. It certainly resonates with a younger consumer base, but not exclusively. This logo is frequently featured on our holiday items, which are a prominent aspect of our brand. Summer… Vacation…Sun… Joy… Fun… – this is the sequence of associations that characterizes the playful part of our collection.

WILY WIT
WILY WIT FOX STORY
EVOLUTION OF Wily Wit logo

Over time, Wily Wit Fox gracefully assimilated into the lifestyle of our customers. It started adorning itself for festive moments, raising a glass with elegance. We embarked on journeys together, our fox joins the voyages wearing outfits that might have been found a place in your luggaged

Ruck Maul