The Wily Wit Fox logo is an emotional symbol, designed to establish emotional connections with our brand and evoke a lighthearted, positive mood around RuckMaul. It certainly resonates with a younger consumer base, but not exclusively. This logo is frequently featured on our holiday items, which are a prominent aspect of our brand. Summer… Vacation…Sun… Joy… Fun… – this is the sequence of associations that characterizes the playful part of our collection.